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Repetitive and musculoskeletal injuries represent the majority ofsafety risk at New Balance, accounting for an estimated 85% of OSHA recordables. While the EHS team had strong ergonomics expertise, they faced ongoing challenges:
Traditional methods required repeated video review, manual repetition counting, and varied documentation formats, making it difficult to scale consistency or demonstrate progress.
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New Balance selected TuMeke to bring speed, objectivity, and clarity to ergonomics. After completing internal AI governance approvals, the team chose TuMeke for its ability to:
Within six months, TuMeke has been deployed across manufacturing, distribution centers, offices, and home-based workers. ‍
TuMeke enables consistent, video-based evaluations regardless of assessor experience, putting all users on a common framework.
Visual feedback helps associates recognize postural habits and supports coaching conversations that feel collaborative rather than observational.
Teams can demonstrate clear before-and-after results, such as workstation improvements from 82% to 93%, giving leaders objective proof of progress.
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“TuMeke has been a valuable teaching tool, an engagement component, and a way to standardize feedback across our team. It helps remove subjectivity and puts everybody on the same playing field.”
- Amie Hewett, Environmental Health &Â Safety Manager, New Balance
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Job Rotation as a top ergonomic initiative
Historically, rotation strategies relied on intuition to classify jobs as high or low risk. With TuMeke, the team is using objective data to compare ergonomic risk across tasks, design smarter rotation schedules, and reduce subjectivity in workforce planning.
One early project compares sitting versus standing workstations in a manufacturing department to support safer design decisions with data-driven evidence.
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Learn more about New Balance and download the full case study here.
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Repetitive and musculoskeletal injuries represent the majority ofsafety risk at New Balance, accounting for an estimated 85% of OSHA recordables. While the EHS team had strong ergonomics expertise, they faced ongoing challenges:
Traditional methods required repeated video review, manual repetition counting, and varied documentation formats, making it difficult to scale consistency or demonstrate progress.
‍
New Balance selected TuMeke to bring speed, objectivity, and clarity to ergonomics. After completing internal AI governance approvals, the team chose TuMeke for its ability to:
Within six months, TuMeke has been deployed across manufacturing, distribution centers, offices, and home-based workers. ‍
TuMeke enables consistent, video-based evaluations regardless of assessor experience, putting all users on a common framework.
Visual feedback helps associates recognize postural habits and supports coaching conversations that feel collaborative rather than observational.
Teams can demonstrate clear before-and-after results, such as workstation improvements from 82% to 93%, giving leaders objective proof of progress.
‍
“TuMeke has been a valuable teaching tool, an engagement component, and a way to standardize feedback across our team. It helps remove subjectivity and puts everybody on the same playing field.”
- Amie Hewett, Environmental Health &Â Safety Manager, New Balance
‍
Job Rotation as a top ergonomic initiative
Historically, rotation strategies relied on intuition to classify jobs as high or low risk. With TuMeke, the team is using objective data to compare ergonomic risk across tasks, design smarter rotation schedules, and reduce subjectivity in workforce planning.
One early project compares sitting versus standing workstations in a manufacturing department to support safer design decisions with data-driven evidence.
‍
‍
Learn more about New Balance and download the full case study here.
‍
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